They say the greatest leaders are first great servants and I think the same can be said in the business world. Scratching others’ backs while they scratch yours is a great way to describe the benefits of guest blogging. As a small business, you may be struggling to gather followers and here are a few ways to turn that around.

 

1.Tap Into an Established Audience

Guest blogging enables you to use the platform of established blogs with robust audiences to reach out to your target customers. It is important that you choose topics that fit into the blogs themes as well as ones that are interesting to their audience in order to gain traction. Do a little research and see which types of posts have performed the best. Find subject matters that are engaging and will stir conversation in order to give your new audience something to look forward to.

 

2.Distinguish Yourself as an Expert in Your Field

Being an expert in your field is a great way to sell and market your business to strangers. People are more likely to buy something from someone they feel is competent and knowledgeable so guest blogging is an awesome way to show that you are. It’s imperative that you engage with the comments section by replying questions and comments and building relationships. This could also be a great way to source out new content. Being an expert means you’ll have to come up with rich content that may take research and time to put together so that it adds immense value to the reader.

 

3.Build Your Email List

Building your email list through guest blogging is a great way to reap the fruit of you labor of writing. Ensure that you include a link to a landing page where people can be added to your mailing list within your bio or at the end of your post. If you would like to gain more social media followers, include your social media handles in your bio as well.

Guest blogging may seem like a drag if you’re not so much into writing, but it isn’t something that you should overlook as a marketing tool. If you can’t do it yourself its worth getting one of your staff to take on the role. When building a business it is necessary to use every medium that you can to create visibility and grow your audience organically. It may seem slow at first but over time you will see your seemingly little seeds turn into a harvest.

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  • Hair and skin connoisseur @ayabacosmetics will be live at our “mente at 6” edition of mente de Moda on the 7th of July, with 100% organic & cosmetic grade products. 
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  • @jessicarindzclothing will be live at mente de Moda on the 7th of July with affordable, quality bespoke unisex clothing and ready to wear clothing. 
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  • Food is life and for that reason @tees_cuisine will be live on the 7th of July at our mente at 6 edition of mente de Moda, with mouthwatering dishes and yummy grills. 
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  • If you’re looking for something exciting to participate in that will benefit your business then you’re at the right place. 
Mente de Moda has always prioritised SME’s and we strongly believe that local retail is the future. The mente de Moda platform is for you!! Visit our website to book a stall today for our next edition on the 7th of July so you can be part of the businesses that testify to the benefits of mente de Moda. 
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  • The Mente De Moda brand is widely known for rewarding customer loyalty with customer satisfaction. Time after time, MDM has undoubtedly stayed on course and exhibited only the finest of indigenous brands, providing a meeting point for retailers and their customers. 
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  • If you are a vendor, and you need to showcase your product to a larger scale, Mente at 6 shopping party is meant for you. I am sure you have been hearing about Mente De Moda but you are a bit skeptical about booking a stall, these are a number of reasons why you should. 
1. It’s consistency. Mente has been on for about 6 years and thus understands what you need to thrive in this economy. 
2. Mente has helped and supported growing Vendors just like you reach their peak. 
3. This edition of Mente is going to be different as more work has been put into its success, and to crown it all, we are having a NIGHT MARKET as well. 
4. It avails you the golden opportunity to market your brand and of course cash out. 
5. It’s going to be a celebration!!! #menteat6 #mdmat6 #anniversary #localretail #lifestyle #fashion #food #drinks #celebration #whattodoinlagos #shoppingparty #retail #summertime #mentedemoda #fashion #eventsinlagos #vendors #shoppers #family #friends #funday #sales #discounts #mdm #shoppingfair #ultimateshoppingexperience #julyedition #party #turnup
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  • I’m sure by now you already know Mente de Moda is unconventional. 
We’re not your typical shopping fair, and for part of our activities we’ve introduced an exciting new one, you can rent your own jet ski or boat 😁

For 30 mins you can ride a jet ski for only 5,000 Naira, cruise the Lekki Ikoyi area or anchor right by the garden, the choice is yours. 🚤 🎿 
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  • we have multiple fabric and textile vendors waiting to cater to your fabric needs on the 7th of July, if you’re not the ready to wear type and you’ll rather buy fabrics and sew your preferred clothes yourself then Mente de Moda is the place for you. 👗👚👔👖 #menteat6 #mdmat6 #anniversary#localretail #lifestyle #fashion #food#drinks #celebration#whattodoinlagos #shoppingparty#retail #summertime #mentedemoda#fashion #eventsinlagos #vendors#shoppers #family #friends #funday#sales #discounts #mdm#shoppingfair#ultimateshoppingexperience#julyedition #party #turnup
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