If you’re an ambitious Nigerian, you’ve very likely heard of the Future Awards. How many of you know the masterminds behind these star-studded awards? They say the people behind the scenes of great things are sometimes unrecognized, but that’s not so much the case for this dynamic duo. Chude Jideonwo and Adebola Williams were featured on the Forbes list of 30 under 30: Africa’s Best Young Entrepreneurs. Having worked in the media industry for over 16 years, they have very much so earned their stripes.

The Future awards were born in 2005 which was the same year the Soundcity Music Video Awards, Africa Movie Academy Awards and I think MAMA MTV Africa Music Awards kicked off. These media entrepreneurs met around the same time through working relations and forged a budding friendship that would soon evolve into a business partnership. They both realized they had similar visions so eventually had the idea to organize an event that would inspire the youth and give them hope by showcasing the success of other young youth. At the incipient stages of organizing this event, their greatest challenge was funding and trying to sell inspiration.

Like magic, they pulled off the first edition with no sponsorship and it only went up from there. Over the years, they went on to offer several other media services such as branding, marketing, project management, social media and several others. Their client portfolio includes powerhouses such as Coca Cola, Microsoft, Uber, Facebook, Google , Oando, Intel, Ciroc and many others.

A few things to take home from these dynamic entrepreneurs are;

-You don’t need capital to start

-Work to create impact first and to make money secondly

-Partnerships can work

-Focus on the end goal, don’t be distracted by the obstacles

Today, Red Media has gone from starting an event with no sponsorship and no capital, to a group with three well established subsidiaries worth millions of dollars. Here’s a word of knowledge from William that we’ll leave you with.

“I find that many young people are fixated on looking like they’re winning. They want to look the part without doing their part. But there should be some kind of work before you get there. The progression is from hard work to talent before achievement. You don’t jump from talent to achievement; you have to put in the work. The Steve Jobs and Bill Gates of this world went through this same process. You don’t earn it if you don’t learn it. So I encourage young people to be patient and allow themselves to grow so they don’t end up as a half-baked whatever it is that they are.” Debola Williams

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  • Hair and skin connoisseur @ayabacosmetics will be live at our “mente at 6” edition of mente de Moda on the 7th of July, with 100% organic & cosmetic grade products. 
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  • @jessicarindzclothing will be live at mente de Moda on the 7th of July with affordable, quality bespoke unisex clothing and ready to wear clothing. 
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  • Food is life and for that reason @tees_cuisine will be live on the 7th of July at our mente at 6 edition of mente de Moda, with mouthwatering dishes and yummy grills. 
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  • If you’re looking for something exciting to participate in that will benefit your business then you’re at the right place. 
Mente de Moda has always prioritised SME’s and we strongly believe that local retail is the future. The mente de Moda platform is for you!! Visit our website to book a stall today for our next edition on the 7th of July so you can be part of the businesses that testify to the benefits of mente de Moda. 
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  • The Mente De Moda brand is widely known for rewarding customer loyalty with customer satisfaction. Time after time, MDM has undoubtedly stayed on course and exhibited only the finest of indigenous brands, providing a meeting point for retailers and their customers. 
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  • If you are a vendor, and you need to showcase your product to a larger scale, Mente at 6 shopping party is meant for you. I am sure you have been hearing about Mente De Moda but you are a bit skeptical about booking a stall, these are a number of reasons why you should. 
1. It’s consistency. Mente has been on for about 6 years and thus understands what you need to thrive in this economy. 
2. Mente has helped and supported growing Vendors just like you reach their peak. 
3. This edition of Mente is going to be different as more work has been put into its success, and to crown it all, we are having a NIGHT MARKET as well. 
4. It avails you the golden opportunity to market your brand and of course cash out. 
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  • I’m sure by now you already know Mente de Moda is unconventional. 
We’re not your typical shopping fair, and for part of our activities we’ve introduced an exciting new one, you can rent your own jet ski or boat 😁

For 30 mins you can ride a jet ski for only 5,000 Naira, cruise the Lekki Ikoyi area or anchor right by the garden, the choice is yours. 🚤 🎿 
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  • we have multiple fabric and textile vendors waiting to cater to your fabric needs on the 7th of July, if you’re not the ready to wear type and you’ll rather buy fabrics and sew your preferred clothes yourself then Mente de Moda is the place for you. 👗👚👔👖 #menteat6 #mdmat6 #anniversary#localretail #lifestyle #fashion #food#drinks #celebration#whattodoinlagos #shoppingparty#retail #summertime #mentedemoda#fashion #eventsinlagos #vendors#shoppers #family #friends #funday#sales #discounts #mdm#shoppingfair#ultimateshoppingexperience#julyedition #party #turnup
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