Food is one of those things that is impossible to live without, but when trying to get through a busy schedule, finding time to grocery shop can be a hassle. Ordering groceries online still seems too good to be true, but the good news is that it is both good and true!

Every great entrepreneur’s story begins with a problem in need of solving and founders of Raphael Afaedor and Gbolahan Fagbure’s aren’t exceptions to the rule. These Harvard graduates developed this revolutionary idea after having worked at prestigious organization such as Wachovia Securities, Diageo, Bandeka,, Goldman Sachs, Notore Chemical Industries and the Sestaya Group. Most popularly known for their roles at Jumia, Raphael Afaedor was the former CEO and Co-Founder, while Gbolahan was the former Director of Operations.


Founded in April 2014 after leaving Jumia, the two masterminds decided to go on to establish an online grocery and delivery service which would enable customers to order from as many as 20,000 grocery items for delivery to them in as early as 3 hours. They currently have the largest assortment of groceries in comparison to anywhere else in Nigeria. They offer office supplies, pharmacy items and food from local markets in addition to basic food items you can find in local supermarkets.


Noticing that grocery shopping was a challenge for busy professionals countering their busy work schedules and Lagos traffic, they decided to help make these professionals lives easier by alleviating this challenge. In order to stick to their promised delivery time of three hours, they ensure the products they need are close in hand and they monitor traffic in real time through drivers on the road. is gradually expanding the areas in which they deliver to, however currently, they deliver to areas such as Ikoyi, Victoria Island, Lekki, Lagos Island, Ikeja, Maryland, Ilupeju, Ogba, Yaba, and Surulere. The greatest inspiration we’ve taken from the founders is that;


-Partnerships go a long way

-Two is many times better than one

-Problem solving in business is paramount

-Consistency is key


Entrepreneurship is about making the world better by making people’s lives easier whether it’s through proving a service or a product. Most importantly it’s about leaving an impression in people’s lives that will last a lifetime and beyond.

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