Have you ever wondered why display by some vendors capture the attention of shoppers and drive sales and others merely struggle? It is called merchandising, this article is designed to help you understand the general concept with tips and tricks that will boost your visual merchandising.
Since we do not have professors reading our blog posts, the purpose of this guide is to help business owners drive traffic to their stores. Hence, the article will be succinct as well as effective. No grammar!
So what exactly is retail merchandising and how come it appears to be alien to us all this while?
Generally speaking, merchandising is any practice that contributes to the sale of a product to a customer. In practical terms; any activity done for the promotion of the sale of a commodity, particularly as it relates to their display/exhibition in stores is merchandising. In lay terms, if your products are displayed in a pleasing, eye-catching manner or you put certain measures in place to drive customers into your store, what you have just done is merchandising.
The rationale behind this is simple; the sales process starts with the eyes – a consumer will only buy what he has seen. Hence, merchandising will involve exhibiting your products in a manner that is visually favourable so you can encourage purchase.
The first step you want to take is to define your target market and campaign goals; profile your shoppers and clearly state your target market. Analyse your shoppers intricately as this will help a great deal when creating exhibitions that are effective. Who are your customers and what do they enjoy? What is their lifestyle like? You can get this done with the help of online tools available on social media apps like Facebook and LinkedIn.
After you have done this, take some time to define your campaign goals. Do this in a clear, realistic, specific and measurable way. Are you trying to introduce new products, promote a sale or generate awareness for a commodity or service? Defining your brand goals and target market will help you in choosing the correct materials for your in-store displays.
The following are a few guaranteed ways to entice shoppers to purchase:
- Samples and giveaways
- Grouping related products together.
- In-store demonstrations
- Well-stocked shelves
- Shelf signage
- In-store ads that feature the products
While it is important to make your products look appealing to the eyes, it is equally pertinent to make the rest of the space look clean; you cannot place a discount on cleanliness. Make sure that your shoppers see the following:
- Clean floors and aisles
- Shelves and products that are dust-free
- Neatly stacked or hung products
- A sense of order, rather than a clustered store
- Vignettes of related products set up together to suggest how they might be used
- Enough elbow room to move about comfortably
Benefits of Merchandising
The next time you open your store or set up at that Retail Fair expect the following:
- Higher sales
- Faster inventory turnover
- Buyers who spend more time in the store
- More satisfied customers
- Increased customer loyalty
When stores owners present products that customers are frequently looking for in a pleasing display, or tucked away neatly, they will find those same customers returning for more on a regular basis.
We hope this article has been helpful and you now know how to increase traffic to your store and encourage consumer to make purchases? Remember, we constantly seek better ways to serve you. For enquiries and information on stall bookings visit www.mentedemoda.com