“A logo is a simple and functional signpost to help people find and identify your business.”  

Independent brand consultant, Rebecca Battman

 

When starting a business, a logo is usually one of the first things in you to-do list. A logo is important as it can be used to maximize your presence on different platforms and becomes an image that lingers in people’s minds that they will identify with your brand. There are a few things to put in consideration when sitting down with your designer to put together your logo to ensure it adequately embodies your brand. Sagi Haviv, partner at New York graphic design firm Chermayeff & Geismer & Haviv (CGH), says that a logo should be four things in which will be listed below.

 

It must be appropriate to the business

Make sure whatever logo you design fits what your business represents. It should resonate with your values. Values can be expressed through colours, fonts and images. For example, if you’re a warm and friendly brand use warm colours and welcoming images. Style, layout and colours will need to flow throughout your identity so that it adequately represents what your business does and who you are.

It must be memorable

Pay attention to colour combinations and make sure your logo is likeable. This will ensure your logo stands out and is memorable. Don’t create something that will be easily forgotten. Ensure it’s striking, eye-catching and thought provoking.

It must be uncomplicated in form

In the bid to be original, make sure you don’t create something overly-complicated. Your logo should be simple, clean-cut and still have a creative edge. Complex logos will only leave people distracted and confused.

Make sure it’s original

Don’t replicate what your competitors are doing. Try and think outside of the box and do something highly creative. Study some of your favourite brand logos and see if you can identify what makes them unique. It should give you inspiration when creating your own.

Above all, remember that a logo is only one aspect of building a brand. As you build your brand, your logo will begin to hold more power and more meaning along the way. At the end of the day, you’ll be judged by the product of your products and services and not so much on your logo design. On that note, build a business that’s worth writing home about and your logo will always bring a pleasant feeling.

Spread the love

Leave a Reply

Your email address will not be published. Required fields are marked *

  • THE ULTIMATE SHOPPING EXPERIENCE is offering a time like no other as we celebrate our 4yrs anniversary on the 9th of July. 
To be a part of this experience, head on to www.mentedemoda.com to book your stand #midsummervrsary #buynigerian #localbrands #promotinglocalenterprise #proudlynigerian #mentedemoda #Lekki #Shopping #Discounts
  • Join us for yet another exciting experience the #MDM June Bug Edition 😉
DATE: 9th of July 2017
VENUE: BICS GARDENS(B20,Wole Olateju Crescent, lekki phase 1 
ENTRY IS FREE!!!! #MenteDeModa #ProudlyNigerIan #UltimateShoppingExpierience #SMEs #LocalEnterprise #StartUps #MDM #Fashion #Food #Womenswear #Menswear #Accessories #Art #Home #Lifestyle #SmallBusinesses #Shopping #Junebug #Lekki #Lagos #Nigeria #Midsummervrsary
  • More than just a platform for commerce, it's a way of life, @mentedemoda focuses on empowering local lifestyle startups through live retail and our online blog providing tips to help better our day to day business activities . Catch us on the 9th of July for the midsummervrsary edition. Hurry now www.mentedemoda.com to book your stall #mentedemoda #Proudlynigerian #Sme #MentedeModa #Commerce #Exhibition #summerishere #fleamarket #whattodoinlagos  #funtimes
  • Get all your beauty products, weaves and accessories from @maacbeautystore at our 4th Midsummerversary 💄💅🏾 #MaacBeautyStore #MenteDeModa #ProudlyNigerIan #UltimateShoppingExpierience #SMEs #LocalEnterprise #StartUps #MDM #Accessories #Beauty #Weaves #MakeUp #Fashion #SmallBusinesses #Shopping #Midsummerversary #Lekki #Lagos #Nigeria
  • Flashback to Junebug edition of your favorite exhibition. #Daddysboy #fleamarket #funtimes #proudlynigerian #summerishere #mentedemoda #Ultimateshoppingexperience  #tradefair
  • Guess who's back again for the guys & girls 😬😬 @mofecouture come by on the 9th July and see what's new

#MofeCouture #MenteDeModa #ProudlyNigerIan #UltimateShoppingExpierience #SMEs #LocalEnterprise #StartUps #MDM #Fashion #Womenswear #Menswear #SmallBusinesses #Shopping #Midsummerversary #Lekki #Lagos #Nigeria
  • @vogueculturee has every outfit you could possibly want this summer, so stop by their stand and see what they've got in store 😉

#VogueCulturee #MenteDeModa #ProudlyNigerIan #UltimateShoppingExpierience #SMEs #LocalEnterprise #StartUps #MDM #Fashion #Womenswear #SmallBusinesses #Shopping #Midsummerversary #Lekki #Lagos #Nigeria
  • Come and get a taste of @nwaamakaskitchen_ s delicious authentic meals 😋

#NwaamakasKitchen #MenteDeModa #ProudlyNigerIan #UltimateShoppingExpierience #SMEs #LocalEnterprise #StartUps #MDM #Food #Drink #SmallBusinesses #Shopping #Midsummerversary #Lekki #Lagos #Nigeria

Follow Us on Instagram