Social media marketing has become a winning strategy for many businesses for many reasons. Being able to reach your target audience where they spend most of their time is one prominent reason. As the internet becomes more populous, it is easier for your content to get lost in transition. Many people are unaware about the effectiveness of Facebook ads as a means of getting their content noticed, growing their audience and increasing their reach, but we’re here to tell you how it can help grow your business and the best ways to use it. FB ads launched in 2007 and has since made many improvements that will benefit businesses and make their marketing efforts more effective.

To begin, you need to have a strategy so you don’t end up wasting money. The end goal of Facebook ads is of course to drive conversions or sales, but as with everything, you’ve got to crawl before you walk. Here is a rough order of the most advisable way to begin and what you should focus on in earl stages


  1. Boost your posts
  2. Promote your page
  3. Find customers for your business
  4. Drive conversions or sales

Here are some tips that you can use when creating ads for any of the above ad options.

Use audience insights

Audience insights will help you target people based on their characteristics and interests. It’s a way of narrowing down your search and reaching specific people.

Use geographic targeting

Geographic targeting is also another way of narrowing down your audience by choosing your audience based on their geographical location.

Use a call to action

Calls to action are very important as they tell your audience what you want them to do. If you want them to like a post state it, if you want them to share a post, likewise say so. Ask and there’s a possibility that you might just get it.

Use a catchy image

Before words, people will see your image, so make sure it’s something worthy of stopping and staring at.

Make the copy short and snappy

Don’t overcomplicate your post with big and fancy words, make it catchy, short, relatable and interesting.


FB ads can drastically increase your page likes, give your posts more visibility, and in the long term increase sales if you go about using it the right way. With time you’ll begin to see what works for you as some posts will perform better than others so pay close attention and analyze the results you get from each ad.

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