If seeing is believing, then videos must be a powerful tool that can be used by brands to capture their audiences. I have lost count of the number of videos that I’ve come across and watched as I’m doing my daily scroll through social media. In this digital age, were privileged enough to be able to compile all of the information we need into a short and engaging video. This generation has an extremely short attention span and would rather watch things than read them. It has been forecasted that by 2017 video will account for 69% of all consumer internet traffic. On these premises, it is safe to say that video is the future of content marketing.

For those who aren’t technologically savvy, creating a video may seem like a daunting task. However, if done in the right way with a touch of creativity it can be both a powerful and fun means of communicating with your audience. Here are 3 reasons you should use videos if you haven’t started using them already.


1.They’re inexpensive

Thanks to mobile phones, gone are the days where you need a camera stand and an expensive camera to create a video. Videos can be thrown together using your mobile phone camera and edited using a range of apps such as iMovie, Quik, Twitter’s Vine, Splice and many others. This means that creating a video can cost you close to nothing! Just decide on a concept, make sure it isn’t too long and create a middle beginning and end if you’re doing a skit!


2.People are more likely to engage with and share the content


YouTube receives more than one billion unique visits every month which is more than any other social media platform. This has to tell you a lot about people’s preferences. Good videos that are relevant to their target audience will get more likes, comments and shares than a traditional status and picture.

If your content is good, you won’t have to beg people to share it and it could end up becoming viral. Videos tend to circulate very quickly and get multiple tags if it’s funny or touching.


3.Creates greater connection with users


Videos are said to build more trust between consumers and brands by engaging them and igniting emotions. If you’re trying to create a product, presenting it in a promotional way through video can also create trust as most people are skeptical about buying products online.

We hope we’ve been able to convince you that no matter the size of your business, video is something you should be using as one of your primary marketing tools. There is no message that you’re trying to convey to your audience that cant creatively be done through video.

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