No matter what kind of business you’re running, being current is key. Nowadays, it isn’t so hard to remain current, the bigger challenge seems to be swimming through the oceans of information to get specifically what you need. What people wear changes very quickly, so it’s important if you’re in the fashion business that you’re able to give people what they want. Here are a few ways that you can stay in the loop on what’s happening in the fashion world.



The runway is one of the most, if not the most influential stage used to navigate the direction fashion is going in. Although a caricature, it gives an indication of what’s coming next and what some of your favourite designers will be creating. Getting into London fashion week may not be within reach yet, so watching it online or looking at post event news might be a more feasible way of staying on top of what’s hot for the season.


Social Media

Social media has just about everything you need when it comes to what’s trending and what’s not. If fashion is your focus, staying glued to more visual platforms such as Instagram, Twitter and Pinterest may be a good idea. As well as following fashion influencers on these platforms, paying attention to what people within your target audience is wearing will give you a good indication of what has captured people’s attention for the moment.



Fashion magazines are a classic way of showing you what’s going on in the fashion world. They usually consist of new collections from top designers, style inspiration collages, celebrity wears on the red carpet, and where you can buy what’s currently trending. The great thing about the digital age is, you can probably find a lot of your favourite magazines online now.


Stalk your favourite brands and they’ll give you everything you need! By subscribing to newsletters and following popular fashion brands on social media, you can shortcut the sometimes tedious process of staying current on trends because they’ve done all the hard work for you.

If you’re a part of the fashion industry, staying current with fashion trends is a must. As important as trends are, remember it is people that create the trends. Don’t be afraid to step out of the box and try something different. Who knows, you might be the one starting a trend everyone is following this time around.

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