Customer feedback can save a failing business and likewise take a thriving business from good to great. Feedback tells you what you’re doing wrong and what you’re doing right directly from the mouth of every day customers. If you’ve ever been in the position of a customer, you can relate with the uninterested feeling that arises when businesses ask for feedback. Most people often find it time consuming and just aren’t up for the task unless they’ve had a horrible experience. If you can however find a way to get feedback without putting the customer off, you’re on your way to getting the best treasure that any business could ever ask for.

1.Customer feedback forms

Customer feedback forms are one of the most traditional ways of acquiring feedback. Relative to the nature of your business, you can either go with the paper feedback forms or attempt to create an online feedback form if your business is digital as opposed to physical. This would require you create an email address that people can send all of their complaints to. If it’s within your budget, live chat support is a great way of getting instant feedback as well.


Using email to get customer feedback means that you’re going to meet the customer where they are in order to get what you need. You can include the feedback form/survey in a newsletter, or send it after they’ve sent an inquiry or complaint. It should be short and straight to the point on order to avoid it being ignored.

  1. Phone calls

This method may prove to annoy customers, but depending on your approach you may get a good response. Calling customers to check up on them and ask them how they found recent services will give you instant feedback and an insight into the mind of the customer their dissatisfactions, and their satisfactions.

In all three of these methods we advise that you provide incentives. Nothing motivates people to do something more than the knowledge that they’re getting something in return. Whether it be a discount on their next order, a chance to be entered into a competition to win a prize, a free product or anything else, it will definitely help.

If possible, make the customer experience so good that they’re naturally inclined to give feedback and share the good news. Your customers make up your business, so do whatever it takes to hear what they have to say-both good and bad!

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