How many emails sent by annoying marketers have you deleted so far today? This figure alone may lead you to believe that using email marketing as a method to reach customers in your business isn’t worthwhile. However, despite popular belief, email marketing is not dead and we’ll explain why in this post.
Apparently, the average person gets at least 121 emails a day, spam included we suppose. So if email marketing is dead, why are businesses still sending out emails?
Here are 7 benefits of emails that may answer that question.
-The rapidly growing mobile market means you have direct access to your audience as most people check their emails on phones or tablets
-Research shows that personalized emails increase open rates and click through rates
-With mail, you’re not restricted by word limits
-Helps customers stay informed through information about sales, giveaways, or providing useful information
-Brings together all other market strategies as you can use email to promote new website content, lead people to social media, and alert people about campaigns
-Email has the best return on investment in comparison to other traditional advertisement methods seeing as email marketing is affordable
-Research shows email marketing works 40 times better at getting customers than Facebook and Twitter, as well as has a 17% higher conversion rate
Now that we’ve established that email marketing is still extremely beneficial to your business, here are a few tips to actually getting your emails opened.
- 1. Make them PERSONAL. People are naturally quite narcissistic. We enjoy hearing our names and enjoy receiving things that appear to be specially made for us. This means generic emails don’t tend to do to well. Addressing someone by name creates a level of intimacy and creates a point of connection.
- Make them the kind of emails YOU would open. What grabs your attention when you see an email headline? What drives you to actually open the email? In what sequence do you open your emails? You’re more likely to dabble between opening the ones that seem most urgent, the ones you’ve been anticipating, and the emails that are from familiar senders. We tend to delete or dessert the ones we have no interest in reading either because they don’t seem relevant to us or because they seem to be from intrusive strangers. This means the emails you send should be relevant, interesting and straight to the point- the type of emails you open.
- Make your email lines short and to the point. Avoid email subject lines that are long and have the tone of spam mail as they’re usually out to sell you dreams! Don’t use exclamation marks, be careful with the use of the word “free” and sound like a human being.
- Timely, useful and necessary information
We’re in the digital age which means information is travelling fast and there’s often too much irrelevant information floating around. Make sure your emails have useful and relevant information that someone would be interested in reading.
- Ask short questions and use a conversational tone
In order to avoid making the reader feel like they’re conversing with a robot, avoid corporate and techy language and be friendly! People also like a sense of humor, so where necessary throw that in along with emotive words.
- Use your name!
When you see an email in your inbox from some unknown company your first thought is usually ‘spam’. When you however see a name, it creates more curiosity and you’re more inclined to open. It also helps create a connection.
If you’re not already using email marketing, it is something you can learn to do yourself and there are great platforms such as MailChimp that will give you a detailed enough rundown on how to send out mails. The most important thing to take from all of the information in this post is aim to build a personal relationship with your customers so that they look forward to opening your emails. Once you’re able to do this, it will yield more results than you anticipated.