When you think Netflix, two things come to mind; chilling and unlimited TV for your viewing pleasure. The term Netflix and chill was born out of both truth and humor because the success we know as Netflix was truly created for the enjoyment that accompanies chilling. If any aspiring business moguls are wondering how they made their success, you might want to read a few reasons we’ve come up with below.


How many of you knew that Netflix started off delivering DVD’s? When they first started out, their brand position was “The best way to rent DVDs” and their primary aim was to compete with the likes of Blockbuster to become the world’s biggest DVD seller. In 2004, after doing research, they changed their brand position to ‘Movie enjoyment made easy’. Research was key in them making a change that would completely turn their business around and make it what it is today. It also helped create a well thought out brand position which is the starting point for building a product that will be perfectly tailored to your target audience’s needs. Be flexible and don’t be scared of adapting.

Realigning With Strategy

Sometimes what seems like a great idea at the start may not be the best idea after thinking it through a second time. At one point, Netflix had a branded streaming device in the pipelines. They had already began spending money on this venture when they realized that competing with other hardware players wasn’t the actual goal. Instead, they decided to focus on having Netflix on as many devices connected to the internet as possible globally. It wasn’t an easy decision, but it was what was best for the brand. Netflix can now be watched on TV, phones, desktops, tablets, and game consoles.

Business Model

Netflix is defeating free online streaming because they were able to choose a business model that works. As mentioned earlier, their brand position is “movie enjoyment made easy” and this has been achieved by ensuring customers can watch what they want when they want it. They have extended their services to ensure they meet the needs of families, and they also produce their own shows to diversify their content. At the centre of their business model is a wide array of TV to enjoy and easy accessibility.

As we’ve established time and time again, there is no greater formula to success than fining a need and meeting it. Netflix have proven that no matter how brilliant your initial idea is, there is always room for improvement. They have also shown the significance of extensive market research, unrelenting focus on a vision and organic growth.



Spread the love

Leave a Reply

Your email address will not be published. Required fields are marked *

  • The team @taos_inc don't just sell cosmetics but offer great application tips like this metallic lippie used as an eye liner as seen above. Catch them at MDM next Sunday #mentedemoda #localretail #whattodoinlagos #ultimateshoppingexperience
  • And if it's one thing that gets us jumping it's great branding accompanied by great style, shop @dud_lagos for just that!! Make and Female cuts for the edgy and cool Next Sunday is shopping Sunday #mentedemoda #localretail #whattodoinlagos #buynigerian
  • #vendoralert New to the MDM family but clearly not new to cleanly cut aesthetics @jmodivaplus impress with the Lace Bomber Jacket. This is sick!! And available at Mente de Moda #PRIMETIME #ultimateshoppingexperience #localretail #whattodoinlagos #supportlocalretail #buynigerian
  • We just love Brands that offer a variety of styles, that way you can get more value from each purchase, look out for the embodiment of that said sales ethic in @houseofdebola showcasing at the PRIMETIME edition of your favorite shopping experience #mentedemoda #whattodoinlagos #localretail #ultimateshoppingexperience #supportlocalretail #locaretailisthefuture
  • @sammys_chopsandmore have fast become a fan favorite with small chops that simple melt in your mouth, chicken that seems to be seasoned down to the bone and more we cannot tell but ask you to experience next Sunday #mentedemoda #localretail #whattodoinlagos #ultimateshoppingexperience #smallchops
  • @casa_hair_ng have been confirmed for the exhibition in August promising a wider variety in Virgin Hair Extensions, Hair closure , wigs and more visit their stand come next Sunday for jaw dropping bargains #mentedemoda #localretail #whattodoinlagos #PRIMETIME
  • The Ultimate Shopping Experience
  • YUMMY BITES!!! At Mente de Moda

Follow Us on Instagram