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Tag: Essentials

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Create Effective Strategy for Your Business

A business strategy is like a compass. When you have resolved to take over the world, the next question that would naturally come to mind is where you’ll start from. It’s very likely if your business started off very small or you stumbled into business, you never really bothered to develop a business plan or […]

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Using Influencers in Your Marketing Strategy

  Marketing strategies are drastically changing, especially now that the internet is a core part of our daily lives. It has become more difficult to capture your target audience’s attention which is the primary objective of marketing. Seeing as people no longer buy products, but are rather more sold by brand personalities, using influencers is […]

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SME Landscape: How Important is Customer Retention

  One of the SME Trends for 2017 is said to be the focus on customer retention. It is said that the average business loses about 20 percent of its customers yearly due to their failure to build healthy customer relationships. In addition to this, it interesting to know, statistics show that customer happiness impacts […]

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3 Tips for Delivering a Killer Presentation

As an entrepreneur, presentations are going to become a regular occurrence in your life. It will be something that has to be done for staff, colleagues, potential investors and partners. For the bold and confident it may be a walk in the park, however for those who have always been plagued with stage freight, it […]

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Top Questions to ask When Looking for a Chef

Unless you’re a celebrity chef and the kitchen is your home, you’re going to need a chef or multiple chefs to operate your food business. Looking for a chef isn’t the same as looking for a secretary, so you’re going to have to ask some very specific questions about your candidate before hiring. Here are […]

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The Importance of Customer Feedback and Three Ways to Get it

Customer feedback can save a failing business and likewise take a thriving business from good to great. Feedback tells you what you’re doing wrong and what you’re doing right directly from the mouth of every day customers. If you’ve ever been in the position of a customer, you can relate with the uninterested feeling that […]

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How to Manage Your Staff Effectively

  If you’ve progressed from the stage of literally being a one man business, you’ve probably started hiring staff. Finding good staff is a task in itself, but getting them to stay on board to ensure you don’t have an unnecessarily high turnover is going to take skill. Here are a few skills you need […]

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